Preservation process

Wedding Flowers That Last Forever

Endura is a world-leader in preserved roses, delivering beautiful, naturally preserved blooms to customers across the globe.

With years of experience and a passion for the beauty of nature, we preserve our roses without the use of toxic chemicals, plastics or synthetic fibres. Our unrivalled expertise means you get only the best quality, and most beautiful, preserved flowers.

What makes an Endura rose?

An Endura rose is something truly special. To capture perfection, we select only the perfect flowers sourced from all corners of the globe. We work with ethical suppliers in premium growing regions to cultivate a wealth of stunning flora, which we harvest only when it has reached its stunning natural prime.

How does the preservation process work?

Once our roses have been lovingly hand-picked, we use our closely guarded unique and natural processes to preserve them, capturing their allure and extending their lifespan by years.

Selection
Our flowers are picked by hand from some of the world’s best rose growing sites in South America, Europe and Africa, each of which are home to the ideal rose growing weather conditions.

Absorption
The absorption stage of the preservation process sees our roses bathed in a carefully balanced top secret preservation formula that soaks into the blooms as their natural fluids and sap evaporate.

Stabilisation
Once picked, we place the roses in a delicately balanced micro-climate, closely monitoring the atmosphere to ensure optimum humidity, heat and light levels.

Preservation
Now, the roses are kept at the peak of their natural beauty, staying at this point for years and years at time without any water, sunlight or any other kind of care being necessary.

Once the Preservation process is complete, our roses are ready to be transported, perfect from now and for years to come.